How To Write A Special Report

how to write a special report"how to write a special report"

How To Build Your List By Writing Your Free Report

As a business owner who wants to develop online marketing, you probably realize you need to get prospects to sign up for your opt-in list. One way to begin is to create a short Report that you can give away to prospects. To get the Report your prospects need to share their online contact information.

Your bonus giveaway will attract massive traffic and help you generate revenue. However you need to plan ahead so you get maximum mileage from your Report.

(1) Decide what you will promote with the Report. Your Report needs to whet your readers' appetites for something you sell. Therefore, you need to provide a taste of what readers will get after they buy from you.

(2) Create information that won't be outdated. You will be using this Report for a long time. Some online marketers are earning money from sites they created 5, 10 or even 20 years ago.

(3) Your Report should be no more than 10 pages. Here's why. People are busy. When they download something from the Internet, they will be intimidated by a long Report. When someone says, "I put it aside to read later," your Report needs to be revised.

Busy business owners often stop there. They say, "I don't have time to write a 10 page Report." You can overcome the time problem 3 ways.

First, forget about being a perfectionist. Your Report will be read quickly. Nobody will study your Report carefully and analyze your prose structure. Of course you want good spelling and grammar but these days, it's not a deal-breaker if you slip up. Just run your word processing spelling program.

Second, begin with a quick outline. Write down three takeaways you want your audience to remember. That's probably all they can handle.

Then list the benefits and features of your Report - half a dozen at most. Use these benefits and features to organize your Report.

Finally, don't try to write the whole thing at once, especially if you are on a tight schedule. Many successful online marketers use the "blog to book" method. Write a post each day. Turn your post into an article. Your Report practically writes itself. Additionally, you soon learn which topics draw the greatest response and attention.

There are two ways to monetize your Report. First, you can motivate readers to upgrade to a paid Report. Second, you can include links to your affiliate products as you present your information. Some marketers get thousands of dollars a year from the "free" Reports they share.

Your Report is your first step to building your list and growing your business. Therefore, I encourage my clients to begin writing their Reports ... today.

About the Author

Cathy Goodwin, Ph.D., is an online copywriter who helps business owners get more clients and sell more products online. Download The Case Of The Missing Website Profits and discover 3 clues to why your website isn't working (and 3 red herrings that lead you down the wrong trail).
http://www.CopywritingDetective.com

Special Report Sweden: Immigration, Welfare, Crime Rampant 2011


how to write a special report
how to write a special report
how to write a special report