Need help on an advertising campaign project for my class?
Ok, our assignment is to present a buisness proposal in writing and orally. I need help on writing the two page persuasive report to convince my class to use the advertising campaign. How can I write the report and what should I include in it? I could really use professional help.
also, how should I present it orally? What should I use: ex. powerpoint, ec. Thank you
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To start with, I'm a professional with 35 years experience in advertising.
If I understand you, you already have an ad campaign. Now you need to make convincing arguements as to why and how it will be effective. Assuming this is correct, you simply have to show a statistical data summary of the following:
1. How many people the ad will reach and be seen by
2. Why the ad helps sell the product or service, by showing a feature or benefit.
3. How you will track the results
4. How cost-effective the ad is
5. Why people will like the ad
6. Why people will buy the product
7. If the ad fails, what you plan to do next.
Good luck.
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