Are Free Samples Really Worthwhile?
In today's world where all vendors and manufacturers are in a race to beat each other, they tend to give as much incentives to the consumer as possible. To keep pace with this competition, they need to lower not only the manufacturing cost, but also have to reduce their profit. Manufactures who do not realize this fact will definitely burn their finger at the end. Free samples are widely used tools by the companies for the sake of building their brand and to maintain awareness level in different sections of the society. Brand building needs a certain and constant awareness level of the potential customers who come across the new products daily. To develop courtesy and make goodwill of the products, companies need to put their new and pre-existing products before the real demanding customers. One of the many customs to build familiarity is to give away free samples.
The ideology behind is that if the free samples prove outstandingly advantageous for you then you may refer that product to your friends and your friends will do so to their friend in turn. This process continues and consequently, the company gets itself "in" in the market. Marketers consider such recommendation as a keystone to promote their products rapidly. Moreover, companies use free sampling as a tool to collect useful and adequate information from the consumers legally. This sort of information is very important as it helps keeping track of the performance of the product in the market. For instance, if a company wants to know the exact place where there products are really in demand, the company will conduct a survey along with the distribution of free samples and on the basis of information collected from these surveys, the company decides on different issues like production and promotion campaigns etc.
Free samples are also distributed for the sake of improvement in products' quality as consumer's feedback brings the shortcomings of the product to the surface. This is another side of the whole scenario. It is true that every business is run with the objective of earning higher profits but how can it be possible if a company entirely ignores the preferences of its customers and just keep on producing its products in the same way? Obviously, it can't do so or else it may definitely loose the confidence of its potential customers as well as the goodwill; the most significant intangible asset of a business. In short, any business which operates anywhere in the world needs a definite process to improve the features of its products and it can be done successfully through distribution of free samples by mail. Companies allocate a pre-decided fraction of their total revenues to use for these sorts of promotion campaigns.
Still don't you believe in free sampling? Ok! Let me know that how many times you have received pens, magazines, gloss lips, chocolates, coffee cups, flags, letter openers, cosmetic products, magnets and other things of this sort as free samples? Of course, you have received them, probably most of the times you accidently visited a store situated at a crowded area, or when you were setting of for the vacation tour and you received bags full of such products from your friends or relatives.
So before you rush out and buy costly products from the market, take a few minutes for online searching and find out if samples are available to be availed. It may sound as wastage of time, but it could really result in saving you lots of your worthy money.
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For further information on free samples please visit http://freesamplesbymail.org/
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